Weekly Ads Review

2026-09-25 · window 2026-09-18 to 2026-09-25

Note for the automation, nothing to decide: this review's rules require live, all-time numbers for every recommendation. Without them, any Yes/Skipped card would be a guess, so none were built. Nothing in any account was changed.

Lead pacing (10 leads/month target)

Not available this week. Month-to-date lead counts for September could not be pulled. The last verified figures are from last week's review (as of 2026-09-18) and are stale:
JC: 12 leads by Sep 18MFP: 1 lead by Sep 18Snap Pack: 6 leads by Sep 18Otero: 0, campaign pausedLeadgen: 0, nothing runningArdent: 0, client ended 2026-08-30

Items still open from last week (not re-checked)

My Family Psychiatrist – keep or turn off Google's automatic keyword expansion (AI Max). Last week's recommendation was to keep it on, because two leads were traced to it. Not re-verified today. Please hold your decision until live numbers can be pulled.
Snap Pack – remove the "postcards" block on the shared blocked-words list. Last week's recommendation was Yes. Not re-verified today. Please hold your decision until live numbers can be pulled.
Leadgen – restart or wind down the paused search campaign. Last week's recommendation was to leave it paused ($1,097.75 AUD spent all-time, no leads). Not re-verified today.

Accounts

Unverified this week: all 6 accounts (Ardent, Otero, JC, MFP, Snap Pack, Leadgen). None can be called "clean".

Automation defects (nothing to decide)

Google Ads connection failure is blocking every audit. Fix: check that the Google Ads connector process starts and its login is valid, then re-run the 2026-09-23 audits for JC, MFP and Snap Pack. Ardent, Otero and Leadgen have had no audit files since late August.
The rules consistency check was not run this week, because it needs live campaign lists.